Baby Fitbit – Newsjack Sketch Submission
HEALTH TRACKERS FOR BABIES
Title – BabyFitBit
Scientist #1: So there we have it. The next big health craze.
Scientist #2: People will be amazed!
Scientist #3: No longer will people talk about cute babies with chubby little faces.
Scientist #2: That’s right. They will soon learn that babies should have ripped physiques.
Scientist #3: My life long plan is complete. It started with teaching babies how to roller-skate for that Evian advert and now this – Baby Fitbit.
Scientist #1: How will we convince suckers, I mean ‘parents’ that a happy baby is a baby with 10000+ followers on Instagram?
Scientist #2: Let’s ask the best subject, Tarquin, who has been trialling the Baby Fitbit out in the real world tests of nursery groups and ball pits.
FX: Baby ‘Gooo Gooo Gooo – Ga Ga Ga Ga’ sounds
Scientist #1: Excellent work their Tarquin. We can certainly upload your activity stats to an Instagram page for hundreds of other babies to review and aspire to be you.
FX: Baby Waaaaaaah sounds
Scientist #2: And we can also log all your nappy changes with length of wear, speediness of change but most importantly consistency of content.
Scientist #3: We’ve even worked out how you can challenge your friends to a nappy competition to see who can fill theirs the quickest or the fullest or even speed of changing so you can prove your parents are better that theirs.
FX: More Baby sounds
Scientist #1: Let’s get some videos on your Facebook page of you looking over the sea at a sunset, while at a beach. We will need to have the tracker in shot as our sponsors have asked it be tweeted about.
Scientist #2: Quick! I’ve just been contacted by Pampers. They will pay £5000 if we can Instagram a pic of Tarquin wearing their brand.
Scientist #3: I’ve got some stuffing to pad-out the front a bit….
FX: Fart sound
Scientist #1: No need, it sounds like he has managed to do that all by himself.